![]() Averages around 5.3 visits per month per person.Starbucks is the most visited Coffee shop!!.Entry of Competitors (How is easy is it?.Expanded product line after establishing the niche.Make our coffee stand out compared to others.Focusing on the niche of gourmet coffee drinkers.Ideal for people that are non-coffee drinkers.Enjoy great coffee without the calories (only 90 calories!).Sugar-Free Syrup, Skim Milk and no Whip Cream.Generally just want coffee for a caffeine fix.Examples: Caramel Macchiato and Gingerbread Latte.Unique and Different, Starbucks Exclusive. ![]()
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